Privacy Policy
Last Updated: July 2026
At Sunday Theory & Co. ("Sunday Theory," "we," "us," or "our"), trust is at the heart of everything we create. Every personalized piece begins with something meaningful to our customers, and we believe the same care should extend to the way we collect, use, and protect personal information.
This Privacy Policy explains how we collect, use, disclose, store, and safeguard your personal information when you visit our website, create a customer account, place an order, upload photographs or personalization details, subscribe to our communications, or otherwise interact with our products and services (collectively, the "Services").
Our online store is hosted by Shopify, which provides the ecommerce platform that enables us to operate our business and deliver our Services. As part of providing these Services, certain personal information may also be processed by Shopify in accordance with its own privacy practices.
By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.
Information We Collect
The information we collect depends on how you interact with our Services. In many cases, you choose what information you provide to us, while certain technical information is collected automatically to help us operate and improve our website.
The information we may collect includes:
Information You Provide
When you place an order, create a customer account, contact us, or otherwise interact with our Services, we may collect information such as:
- Your name
- Email address
- Telephone number
- Billing and shipping addresses
- Customer account information
- Order history
- Product selections
- Personalization requests
- Uploaded photographs
- Pet names, dates, or other customization details
- Customer support communications
- Reviews, testimonials, or feedback
- Newsletter subscription preferences
- Any other information you voluntarily provide to us.
Personalized Artwork & Customer Content
Because Sunday Theory & Co. creates personalized artwork and products, customers may choose to provide photographs, images, names, dates, text, or other personalization details as part of the ordering process.
We collect and use this information solely for purposes related to providing our Services, including reviewing submitted photographs, creating personalized artwork, preparing artwork previews, processing requested revisions, obtaining customer approval, fulfilling orders, providing customer support, maintaining order records, and improving our internal workflow and service quality.
Customers should only submit photographs and other content that they own or have permission to use. We do not claim ownership of customer-submitted photographs, and we will not use customer photographs, personalized artwork, or other identifiable customer content for marketing or promotional purposes without the customer's prior written consent.
Customer Accounts
Creating a customer account is optional. Customers may also complete purchases using guest checkout where available.
If you choose to create an account, we may collect and maintain information necessary to authenticate your account, display your order history, remember your preferences, and simplify future purchases.
You are responsible for maintaining the confidentiality of your account credentials and for any activity that occurs under your account. We may suspend or restrict access to customer accounts where reasonably necessary to protect our customers, our Services, or our business.
Payment Information
Payments are securely processed through Shopify Payments and any other payment providers that may be enabled on our website.
Sunday Theory & Co. does not store complete credit card or payment card information on our own servers. Payment information is processed directly by the applicable payment provider in accordance with its own security and privacy practices.
Information Collected Automatically
When you visit or use our website, certain information may be collected automatically through cookies and similar technologies. This information may include:
- IP address
- Browser type and version
- Device type
- Operating system
- Pages visited
- Products viewed
- Shopping cart activity
- Website navigation
- Referring websites
- Date and time of your visit
- Cookie identifiers
- General website usage and analytics information.
This information helps us operate, secure, maintain, and improve our Services while providing a better experience for our customers.
How We Collect Information
We may collect personal information from several sources, including:
- Information you voluntarily provide when using our Services.
- Information collected automatically through cookies, analytics technologies, and similar website tools.
- Information provided by Shopify and other service providers that support our ecommerce operations.
- Information received from payment processors, fulfillment providers, shipping partners, customer support providers, analytics providers, advertising partners, and other trusted third parties that assist us in operating our business.
- Information received from publicly available sources or third-party platforms where you have chosen to interact with Sunday Theory & Co., where permitted by applicable law.
How We Use Your Information
We use personal information only for legitimate business purposes related to operating and improving our Services. Depending on how you interact with us, we may use your information to:
- Process and fulfill customer orders.
- Create personalized artwork and customized products.
- Communicate regarding artwork previews, revisions, approvals, and order updates.
- Arrange production, fulfillment, shipping, and delivery.
- Provide customer support.
- Manage optional customer accounts.
- Process refunds, returns, exchanges, or replacements where applicable.
- Improve our website, products, and customer experience.
- Detect, investigate, and prevent fraud or unauthorized activity.
- Protect the security and integrity of our Services.
- Comply with legal obligations.
- Maintain appropriate business, accounting, and tax records.
- Send newsletters, promotional communications, studio updates, or other marketing communications to customers who have chosen to receive them.
- Send transactional communications relating to orders, customer accounts, artwork approvals, shipping, customer support, security, or other service-related matters.
Customers may unsubscribe from marketing emails at any time by using the unsubscribe link included in our communications. However, opting out of marketing communications will not prevent us from sending essential service-related communications necessary to complete or support an order.
Cookies & Similar Technologies
Like many ecommerce websites, Sunday Theory & Co. uses cookies and similar technologies to provide, maintain, improve, and secure our Services.
These technologies help us remember customer preferences, maintain shopping carts and customer sessions, support account authentication, improve website performance, understand how visitors interact with our website, measure the effectiveness of our marketing efforts, and protect against fraudulent or unauthorized activity.
Some cookies are necessary for our website to function properly, while others help us analyze website performance or improve the customer experience. Depending on your location and applicable law, you may be given choices regarding certain non-essential cookies and similar technologies.
Most web browsers also allow you to manage or disable cookies through your browser settings. Please note that restricting certain cookies may affect the functionality or performance of some areas of our website.
Analytics & Advertising Technologies
To better understand how customers use our Services and to improve the overall shopping experience, we may use Shopify Analytics together with other analytics, advertising, and measurement technologies provided by trusted third-party partners.
These technologies may collect information regarding website visits, browsing activity, product interactions, purchases, advertising engagement, and general website usage. The information collected helps us better understand customer preferences, improve website functionality, measure the effectiveness of marketing campaigns, and enhance our products and Services.
As our business evolves, the specific analytics and advertising technologies we use may change from time to time. Any information processed through these services remains subject to this Privacy Policy together with the privacy practices of the applicable third-party provider.
Where required by applicable law, we will obtain any necessary consent before enabling certain analytics or advertising technologies.
How We Share Personal Information
We do not sell your personal information for monetary compensation.
However, in order to operate our business and provide our Services, we may share limited personal information with carefully selected third parties where reasonably necessary to fulfill orders, operate our website, support our customers, protect our business, or comply with legal obligations.
We only share information that is reasonably necessary for the relevant service provider to perform its services on our behalf.
Shopify
Our online store is powered by Shopify, which provides the ecommerce platform used to operate our business.
As part of providing our Services, Shopify may process certain personal information relating to your use of our website, customer account, checkout, payment processing, fraud prevention, order management, website security, and other ecommerce functionality.
Shopify may process personal information in countries outside your country of residence. Additional information regarding Shopify's privacy practices can be found in Shopify's own Privacy Policy.
Payment Providers
Payments are securely processed through Shopify Payments and any other payment providers that may be enabled on our website.
Payment providers may process information necessary to authorize transactions, prevent fraud, comply with financial regulations, and complete payment processing. Sunday Theory & Co. does not receive or store complete payment card information on its own systems.
Artists, Production & Fulfillment Partners
Because every Sunday Theory & Co. product is individually personalized, limited information may be shared with trusted artists, designers, production partners, and fulfillment providers involved in creating and delivering your order.
Depending on the nature of your purchase, this may include customer-submitted photographs, personalization instructions, approved artwork files, product specifications, customer names, shipping information, and other details reasonably necessary to prepare, manufacture, fulfill, and deliver your personalized product.
These partners receive only the information necessary to perform the services requested on our behalf.
Shipping Providers
Where necessary to deliver your order, we may share appropriate delivery information with postal services, courier companies, shipping carriers, customs authorities, and logistics providers responsible for transporting your purchase.
Other Trusted Service Providers
We may also share information with trusted third-party providers who assist us in operating our business. Depending on our business needs, these providers may support website hosting, cloud storage, business communications, customer support, security, fraud prevention, accounting, legal or professional services, analytics, marketing, or other operational functions.
These providers are authorized to process personal information only as reasonably necessary to provide their services or as otherwise required by applicable law.
Legal Requirements & Business Transfers
We may disclose personal information where we believe such disclosure is reasonably necessary to comply with applicable laws, legal obligations, court orders, lawful governmental requests, or other legal processes.
We may also disclose information where necessary to investigate fraud, protect the security of our Services, enforce our Terms of Service or other policies, protect the rights, property, or safety of Sunday Theory & Co., our customers, our service providers, or others, or establish, exercise, or defend legal claims.
If Sunday Theory & Co. undergoes a merger, acquisition, sale of assets, restructuring, financing, or other business transaction, personal information may be transferred as part of that transaction, subject to applicable law.
Data Retention
We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including providing our Services, maintaining customer accounts, processing orders, supporting artwork approvals, maintaining business and accounting records, resolving disputes, preventing fraud, complying with legal obligations, and protecting our legitimate business interests.
When personal information is no longer reasonably required for these purposes, we may securely delete, anonymize, or otherwise dispose of such information in accordance with applicable law and our internal business practices.
Data Security
We take the security of personal information seriously and implement reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, misuse, loss, or destruction.
These safeguards include the use of secure ecommerce platforms, controlled access to customer information, reputable third-party service providers, and operational procedures designed to protect the confidentiality and integrity of the information entrusted to us.
While we work to protect personal information, no method of electronic transmission, internet communication, or electronic storage can be guaranteed to be completely secure. For this reason, we cannot guarantee the absolute security of information transmitted through or stored within our Services.
International Data Transfers
Sunday Theory & Co. operates online and may serve customers in multiple countries. As a result, personal information may be processed, transferred, or stored in jurisdictions outside your country of residence, including by Shopify and certain trusted service providers that support our business operations.
The privacy and data protection laws of these jurisdictions may differ from those in your home country. Where required by applicable law, we will take reasonable measures to help ensure that personal information transferred internationally receives an appropriate level of protection through recognized legal or contractual safeguards.
Your Privacy Rights
Depending on your location and applicable privacy laws, you may have certain rights regarding the personal information we collect and process about you.
These rights may include the ability to:
- Request access to the personal information we hold about you.
- Request that inaccurate or incomplete information be corrected.
- Request the deletion of your personal information, subject to certain legal exceptions.
- Request a copy of your personal information in a portable format where applicable.
- Object to or request the restriction of certain processing activities.
- Withdraw consent where we rely on your consent to process personal information.
- Opt out of receiving marketing communications from us.
- Exercise any additional rights available under applicable privacy laws.
These rights are not absolute and may be subject to legal or regulatory limitations.
If you wish to exercise any of your privacy rights, please contact us using the information provided at the end of this Privacy Policy. To help protect your privacy and the security of your information, we may request reasonable verification of your identity before responding to your request.
Where Shopify independently processes personal information in connection with operating our online store, you may also have additional rights that can be exercised directly through Shopify in accordance with its own privacy practices.
Marketing Communications
If you choose to subscribe to our newsletter or other marketing communications, we may occasionally send you updates regarding new collections, product launches, studio news, promotions, or other information that we believe may be of interest.
You may unsubscribe from marketing communications at any time by selecting the unsubscribe link included in our emails or by contacting us directly.
Please note that even if you opt out of marketing communications, we may still contact you regarding matters directly related to your customer account, artwork approvals, revisions, order status, shipping, customer support, security, or other service-related communications necessary to provide our Services.
Sunday Theory & Co. does not currently conduct unsolicited SMS marketing campaigns. If you voluntarily provide a telephone number, it may be used only for legitimate business purposes such as customer support, order updates, shipping notifications, or other service-related communications.
Reviews, Testimonials & Featured Artwork
Customers may choose to submit reviews, testimonials, feedback, or photographs regarding their experience with Sunday Theory & Co.
From time to time, we may invite customers to allow us to feature their personalized artwork, reviews, testimonials, or related content on our website, social media channels, or other marketing materials.
We will only use identifiable customer photographs, personalized artwork, names, testimonials, or similar content for promotional purposes where the customer has provided prior written permission.
Providing such permission does not guarantee publication. Sunday Theory & Co. retains sole discretion regarding whether, when, where, and for how long any approved content may be displayed, and reserves the right to remove or discontinue the use of such content at any time.
Third-Party Websites
Our website may contain links to third-party websites, applications, or online services that are not owned or controlled by Sunday Theory & Co.
We are not responsible for the privacy practices, security, content, or policies of these third parties. We encourage you to review the privacy policies of any external websites you choose to visit before providing them with personal information. The inclusion of any third-party link does not imply endorsement of that website or its operators.
Children's Privacy
Sunday Theory & Co. is intended for individuals who are legally able to make purchases and enter into binding agreements. Our Services are not directed toward children, and we do not knowingly collect personal information directly from children.
If we become aware that personal information has been collected from a child in violation of applicable law, we will take reasonable steps to delete that information. If you believe a child has provided us with personal information, please contact us so we can investigate and take appropriate action.
Complaints
If you have any questions, concerns, or complaints regarding this Privacy Policy or the way Sunday Theory & Co. processes personal information, we encourage you to contact us first so that we have the opportunity to address your concerns.
Depending on your location and applicable law, you may also have the right to lodge a complaint with the relevant privacy or data protection authority if you believe your personal information has been processed in a manner that does not comply with applicable law.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our Services, business operations, technologies, legal obligations, or privacy practices.
When changes are made, the updated version will be published on this page together with the revised "Last Updated" date. Where required by applicable law, we will provide additional notice or obtain consent before material changes become effective. Your continued use of our Services following the publication of an updated Privacy Policy constitutes your acceptance of the revised Privacy Policy to the extent permitted by applicable law.
Contact Us
If you have any questions about this Privacy Policy, our privacy practices, or wish to exercise your privacy rights, please contact us:
Sunday Theory & Co.
New York, NY 10013
United States
Email: help@sundaytheoryandco.com